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(AsiaGameHub) -   As it scales its operations in the United States, Polymarket is gearing up to introduce parlay betting to its platform. These multi-leg bets have seen a surge in popularity on rival platform Kalshi, serving as a major catalyst for its recent trading volume growth. While these wagers tempt users with the promise of massive payouts, they serve as highly lucrative revenue generators for operators. In fact, parlays account for up to 70% of total sportsbook profits. In its submission to the Commodity Futures Trading Commission (CFTC), Polymarket avoided the term "parlays," opting instead to label them as Combinatoric Athletic Outcome Contracts. Polymarket U.S. submits CFTC filing to introduce parlays, designated as "Combinatoric Athletic Outcome Contracts" pic.twitter.com/IwBFJjJyaZ— Dan Bernstein (@dan_bernstein_) May 20, 2026 Parlay Bets Fueling Revenue Growth for Kalshi Kalshi initially self-certified parlay contracts in September of last year, progressively broadening the selection of markets that traders can bundle together. These bets have rapidly turned into a primary driver of activity on the platform. According to a report by Dustin Gouker, Kalshi's trading volume climbed to $14.8 billion in April from $13 billion the previous month, with parlays accounting for roughly $1.2 billion of that $1.8 billion month-over-month increase. Data from Sportico reveals that Kalshi traders have dropped over $117 million on parlays so far this year out of $800 million total wagers, with Kalshi pocketing $35 million in fees. While parlays represented a mere 1.8% of overall volume in October shortly after their debut, that figure surged to a record 22% last month. Liquidity providers like Susquehanna sit on the opposite side of these trades, answering Request for Quotes (RFQs). Through its API, Kalshi shares user identification details with these market makers, who essentially function as the house in a manner similar to traditional sportsbooks. According to DraftKings co-founder Matt Kalish, this setup allows Kalshi to restrict successful traders much like sportsbooks cap winning bettors, as market makers can simply decline quote requests from consistently profitable accounts. Kalish criticized the platform's stance as hypocritical, pointing out that it distances itself from being labeled a gambling site while simultaneously limiting profitable users, relying heavily on parlays for income, and joining the National Council on Problem Gambling (NCPG). Polymarket Sees Surge in US Trading Volume Amid App Rollout Following its CFTC clearance last year, Polymarket's US relaunch has progressed slowly. Despite initial expectations of a nationwide rollout last November, the platform kept the majority of interested users waitlisted for months. However, momentum is finally shifting. Daily sports trading volume from US-based participants has jumped to over $22 million this month, a significant rise from only a few million in March. Although Kalshi maintains a commanding lead with roughly $134 million in daily sports trading, the introduction of parlay contracts could help Polymarket close the distance. DraftKings Introduces Parlay Options to Its Prediction Market Earlier this month, DraftKings also rolled out parlay features on its own prediction market platform. CFO Alan Ellingson expressed confidence that the operator's competitive pricing and trading proficiency will draw in customers. “Prediction markets still have massive room to run,” Ellingson remarked. “I am highly optimistic and believe this will turn into an incredible growth narrative.” Additionally, DraftKings has signaled plans to bring micro-betting to prediction markets. Co-founder Paul Liberman noted that he anticipates a broader selection of available markets in the near future. “In the sports sector, I believe we will witness the emergence of quicker, highly dynamic micro-markets that are currently unavailable. We are already seeing this evolution with RFQs and parlays,” Liberman commented. “Innovation will likely persist, making sports prediction markets increasingly fluid and adaptable.” These rapid-fire wagers—such as betting on an individual baseball pitch or a single football play—have drawn criticism for potentially exacerbating gambling addiction. DraftKings is currently dealing with a lawsuit filed by the Public Health Advocacy Institute (PHAI), which claims the operator "hijacks customers' brains and inflicts severe harm" by aggressively promoting micro-betting options. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A court in Kyiv, Ukraine, has ordered the liquidation of Premier Palace, once one of the capital city’s most well-known casinos. The court’s decision comes as leaders of Ukraine’s gambling industry warn that the country’s illegal betting sector has grown to $1.4 billion. Ukrainian media outlet Antikor reports that the Kyiv Commercial Court issued the liquidation order for Premier Palace, bringing a long-running bankruptcy case to a close. Government officials opened a case against Premier Palace’s operator in May 2024. A trustee appointed by the court spent several months locating assets that could be used to repay creditors. Most of the casino’s creditors are from the public sector, as Premier Palace accumulated more than $8.5 million in unpaid fines, energy bills, rent, and taxes. The largest creditor of Premier Palace Casino is Ukraine’s state gambling regulator PlayCity, and the casino owes the government body roughly $3.5 million. Premier Palace Casino Bankruptcy Is Finally Made Official The court’s presiding judge ordered bailiffs to stop all property disposal activities and launch the official liquidation process. The casino is now formally recognized as bankrupt, and all of its business operations have been ordered to stop. The judge appointed an insolvency administrator to act as liquidator, and instructed the administrator to sell off all of the casino’s remaining assets by mid-2027. Nearly all of Premier Palace’s creditors will most likely leave the process with little to no compensation, the media outlet reports. The outlet adds that proceeds from selling the casino’s “furniture and equipment” are not expected to be enough to cover its multi-million dollar total debt. This ruling marks the end of an era for Ukraine’s casino industry. The casino was part of the Premier Palace Hotel complex, located near Kyiv’s Khreshchatyk Street. Khreshchatyk is Kyiv’s most central street and the heart of the city’s business district. The Premier Palace Hotel, in Kyiv, Ukraine. (Image: Luda91 [CC BY-SA 4.0] End of an Era Premier Palace Casino was the first land-based casino to receive an official operating license after Ukraine legalized its gambling sector in 2022. Meanwhile, Ukraine’s leading gambling industry body says a recent survey of 2,500 Ukrainian residents found that 81% of people in the country placed an illegal online bet in the previous three months. Oleksandr Kohut, President of the Association of Ukrainian Gambling Operators, stated the illegal gambling sector has grown to $1.4 billion, per reporting from Ukrainian media outlet NV. Kohut said that the illegal market’s share, relative to the size of the legal sector, has grown by 4.6% over the past 12 months. “The results are significantly worse than we expected,” said Kohut. “The current trend is clear. The unlicensed segment is growing aggressively and continues to take business away from the legal market. Ukrainian players continue to migrate to the gray zone.” The survey found that most people who gamble in the illegal sector believe unregulated casinos offer faster payouts. Around 6% of respondents said they prefer illegal casinos because these platforms allow bets to be placed with cryptocurrency. Warning From an Industry Leader Kohut is calling on the Ukrainian government to ease regulations on legal gambling operators and refocus efforts on cracking down on the illegal sector. “If the status quo continues and the [government] continues to suppress the legal market under the guise of combating problem gambling, the market will accelerate its shift toward illegal operators,” he said. Ukrainians will continue to “migrate en masse” to the unregulated sector, he said, “and the state will lose tax revenue.” The same industry body has also pushed back against claims that gambling has become a widespread problem within the Ukrainian military. In March, the group said a survey of soldiers found that military personnel gamble “no more than the average Ukrainian.” The association released this finding after politicians called for a full ban on gambling for members of the Ukrainian Armed Forces. Earlier this month, a court in the Tyachiv District of Zakarpattia sentenced a female Ukrainian postal worker to two years of probation. The worker stole money from local pensioners in the district and spent the stolen funds on online casino gambling. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A group opposing prediction markets has run a series of ads in Washington, DC, and launched a website with the slogan ‘Kalshi Lies‘. FairPredicts identifies itself as “a nonpartisan market integrity watchdog dedicated to shedding light on the statements and actions of prediction market operators via research, data, and storytelling.” The organization has not disclosed its funding sources, but has spent hundreds of thousands of dollars on the ad campaign targeting Kalshi. Ads Mimic Kalshi Campaign The advertisements, which appeared in Washington, D.C., ahead of a Senate hearing on sporting integrity, mirrored the design of Kalshi’s billboards. You aren't trading against your neighbor. You're trading against trillion-dollar market makers. Our ad campaign is live across Washington, DC highlighting the TRUTH about Kalshi. pic.twitter.com/mgB1Nr3fbz— FairPredicts (@FairPredicts) May 20, 2026 Kalshi rolled out an ad campaign in March with several claims, including one that stated, “We aren’t the house”. In a post on X, the company added, “Kalshi is a federally regulated exchange where you trade against other users. We make money on transaction fees, not market settlements.” FairPredicts asserts this is a lie. Kalshi Claims Casino Interests Funding Attack Kalshi spokesperson Elisabeth Diana alleged the group is funded by casino-related entities. “Smells like a casino-led effort,” Diana stated. “Prediction markets are fair, transparent, and open. Casinos limit winners (unfair), price with algorithms (opaque), and set the odds themselves (closed). FairPredicts or UnfairPredicts?” While Kalshi does not set the odds, it operates an in-house trading team, Kalshi Trading. Additionally, its partners include market makers that provide liquidity. “Like any financial market, including the stock market, market makers are industry standard because they help bootstrap liquidity,” said Diana. “But on most liquid markets, institutional market makers are not a large percent of volume. On Kalshi, it’s about 7 percent or lower.” Small Group Making Big Profit The website KalshiLies.com, run by FairPredicts, claims that market makers, including Kalshi Trading, Susquehanna, and Jump Trading, handle the majority of trades. Susquehanna became Kalshi’s first institutional market maker in 2024, and Jump Trading took an equity stake in the company earlier this year. FairPredicts alleges that 67% of all profits on leading prediction market platforms are captured by 0.1% of accounts. It adds that fewer than 2,000 users have accumulated nearly half a billion dollars. DraftKings co-founder Matt Kalish also launched a social media critique of Kalshi this week. He similarly claims Kalshi is misleading users into believing it is a peer-to-peer exchange and that market makers dominate the platform. KALSHI IS “NOT THE HOUSE”*BUT*Kalshi have a very friendly in house market maker called “Kalshi Trading” integrated with Kalshi that *could* but def WOULD NOT use all their data to decide if they want to cherry pick tasty bets from app normies like me to profit but def DONT— Matt Kalish (@mattkalish) May 21, 2026 Kalish further states that Kalshi provides user-identifying data to market makers, who can then choose whether to provide liquidity. This would allow market makers to function like a sportsbook, which routinely limits winning bettors. Kalish left DraftKings earlier this year after 14 years at the company. Since his departure, the company has been expanding its focus on prediction markets, including launching parlays earlier this month. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A prominent leader in the U.S. gambling sector has urged the Commodity Futures Trading Commission (CFTC) to cease its defense of prediction market platforms and instead focus on overseeing financial markets. These remarks were made by Bill Miller, CEO of the American Gaming Association, headquartered in Washington D.C., as reported by the Washington Times. Miller stated that "[Prediction markets] are misleadingly presenting sports betting as financial contracts and investment opportunities, despite employing rhetoric intended to deceive both policymakers and the general public." He added, "They are progressively being revealed as covert sports betting enterprises." Miller delivered these comments during a May 20 session of the Senate’s Commerce, Science, & Transportation Subcommittee on Consumer Protection, Technology, and Data Privacy. This hearing takes place amidst ongoing resistance from various states against the CFTC, which maintains that it possesses exclusive authority to regulate prediction markets. New Jersey has indicated its intention to escalate its legal dispute with Kalshi to the Supreme Court. Prosecutors are seeking the court's intervention to compel the operator to comply with the state's sports betting regulations. U.S. Gambling Head Calls CFTC’s Regulatory Assertions ‘Absurd’ CFTC Chairman Michael Selig recently declared that prediction market platforms, including Polymarket and Kalshi, constitute "financial markets." In contrast, Selig noted, traditional casinos and sports betting operators are categorized as "entertainment" providers. Major sports leagues, such as the NFL, have voiced opposition, urging the CFTC to prohibit numerous sports-related contracts. The CFTC claims it is engaging with "all the professional leagues" to address insider trading on prediction markets. However, Selig maintains strong opposition to granting states ultimate authority on this issue. Sports-related contracts consistently represent the majority of activity on the prediction market platform Kalshi. (Image: @iamprosdao/Dune) Miller informed the subcommittee that the CFTC's purpose is to "regulate markets essential to the nation's economic operation, not to oversee Monday Night Football." He noted that the CFTC employs 500 individuals. Miller further asserted that the notion "that they could somehow manage and facilitate a nationwide sports betting network is preposterous." Conversely, representatives for prediction markets disputed these assertions, contending that leading operators independently regulate activities on their platforms. Patrick McHenry, former Chairman of the Congress Financial Services Committee and currently a senior adviser for the Coalition for Prediction Markets, stated that these platforms employ more stringent surveillance standards than casinos. He explained that prediction market operators actively prohibit users, and the CFTC mandates that operators implement know-your-customer (KYC) and anti-money laundering (AML) protocols. McHenry additionally contended that twelve states permitting gambling have, to date, not succeeded in banning advertising potentially viewable by minors. In contrast, the former lawmaker noted, prediction markets have implemented "a comprehensive prohibition preventing anyone under 18 from accessing these products." McHenry concluded that Coalition members have embraced "superior standards" compared to those typically employed by most "average" states. No Intent for a ‘Federal Department of Gambling’ The head of the AGA asserted that financial regulators ought to refrain from overseeing sports betting. Miller stated that Congress had no intention of establishing a "Federal Department of Gambling" when it created the CFTC in 1974. He pointed out that 41 state attorneys general have instructed the CFTC to "desist." Miller further mentioned that these attorneys general argue states maintain the right to regulate prediction markets. Miller remarked that the regulator is exercising "control and dominance in an area where, quite frankly, they have no legitimate involvement." Senator John Hickenlooper seemed to concur with Miller's position, challenging McHenry's claim that the CFTC possesses the capability to oversee the market. Hickenlooper responded, "You are the first individual who has suggested to me that they believe the CFTC meets the required standards." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Legislation aimed at sweepstakes casinos and various illegal gambling activities has been approved in Iowa. Governor Kim Reynolds endorsed the bill, granting state authorities the power to issue cease-and-desist orders to operators. Last month, both the House and the Senate unanimously approved Senate File 2289. This legislation authorizes the Iowa Racing and Gaming Commission (IRGC) to intervene, “including but not limited to issuing cease and desist orders and obtaining injunctive relief against a person offering games of chance, gambling, sports wagering, or illegal sweepstakes in this state without holding an appropriate license issued by the commission”. Currently, no prominent sweepstakes casino platforms prohibit Iowa residents from participating. Furthermore, the bill permits the Commission to pursue operators providing pari-mutuel wagering, advance deposit wagering, and fantasy sports without proper licensing. In Iowa, tribal and commercial casinos, sports betting, lotteries, and fantasy sports are legally permitted, provided they possess a valid license. The recently enacted legislation does not explicitly outline penalties for illegal operators, but rather empowers the Commission to take measures against such entities. Introduced in January, the bill advanced smoothly through both the Senate and House, receiving no dissenting votes. Racing and Gaming Commission Supports Legislation Tina Eick, the IRGC administrator, publicly endorsed the legislation, which strengthens her agency's powers. She noted that existing laws do not grant the Commission "clear authority" to act against entities other than the casinos and sportsbooks it currently licenses. While licensed companies are subject to rigorous standards, the Commission lacks the ability to address unlicensed operators. “Our robust regulatory framework guarantees fair games,” Eick stated. “We hold these operators accountable – ensuring their information and funds are secure, implementing responsible gaming and self-exclusion programs, and collecting taxes from them. They contribute their equitable share of taxes to Iowa.” Beyond its focus on unregulated gambling, the legislation also increases the expense allowance for Commission members. The new provisions permit members to receive up to $45,000 in annual expenses, an increase from the previous $30,000. Iowa Aligns with Other States in Targeting Sweepstakes Casinos Iowa marks the fifth state this year to enact legislation against sweepstakes casinos. Earlier this month, Oklahoma approved a prohibition, with lawmakers successfully overriding Governor Kevin Stitt’s veto. Prior to Oklahoma, Tennessee, Indiana, and Maine had all passed laws to outlaw these platforms. In Louisiana, a bill has also been approved and is awaiting Governor Jeff Landry’s signature. Last year, Landry vetoed comparable legislation, citing the state’s existing authority to address unlicensed gambling. Although most platforms persist in operating within Iowa, they have largely withdrawn from Louisiana. Last year, several other states also prohibited sweepstakes casinos, including California, Nevada, New York, New Jersey, Montana, and Connecticut. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   กลุ่มบริษัทพันธมิตรด้านเกม Gentoo Media ยังคงปรับตัวต่อสู้กับความท้าทายจากปัญญาประดิษฐ์ (AI) และผลกระทบของเทคโนโลยีดังกล่าวต่อเครื่องมือค้นหาออนไลน์ ตามที่คณะกรรมการบริหารของบริษัทระบุ งบการเงินไตรมาสแรกของปี 2026 ของกลุ่มบริษัทแสดงให้เห็นว่ารายได้ลดลง 5% เมื่อเทียบกับช่วงเวลาเดียวกันของปีก่อน จาก 25.4 ล้านยูโร (22 ล้านปอนด์สเตอร์ลิง) เหลือ 24 ล้านยูโร โดยระบุว่ามีปัจจัยท้าทายหลายอย่างที่กดดันผลการดำเนินงานในช่วงต้นปี ความผันผวนของผลลัพธ์เครื่องมือค้นหา ซึ่งส่วนหนึ่งเกิดจากผลกระทบของเนื้อหาที่สร้างด้วย AI และ AI Overviews ของ Google รวมถึงการอัปเดตหลักของระบบในเดือนมีนาคม ส่งผลกระทบต่อการมีส่วนร่วมของลูกค้า เป็นที่น่าสังเกตว่าจำนวนลูกค้าที่ฝากเงินเป็นครั้งแรกลดลงจาก 91,100 คนในไตรมาสแรกปี 2025 เหลือ 81,400 คนในปีนี้ แม้ว่าบริษัทจะไม่ได้ระบุโดยตรงว่าสาเหตุเกิดจากปัญหาที่เกี่ยวกับ AI และเครื่องมือค้นหา “บทบาทของ AI ในการค้นหาข้อมูลและพฤติกรรมของผู้ใช้ยังคงพัฒนาอย่างต่อเนื่อง และเรากำลังปรับกลยุทธ์ด้านเนื้อหา ผลิตภัณฑ์ และเทคนิคอย่างแข็งขัน เพื่อให้ Gentoo Media ยังคงปรากฏให้เห็น มีความเกี่ยวข้อง และมีความสามารถในการแข่งขันได้ทั้งในช่องทางค้นหาข้อมูลแบบเดิมและช่องทางใหม่ที่กำลังเกิดขึ้น” Jonas Warrer ประธานกรรมการบริหารของ Gentoo กล่าวในจดหมายถึงผู้ถือหุ้น นอกเหนือจากปัญหา AI และเครื่องมือค้นหาแล้ว Gentoo ยังระบุว่า “ผลการแข่งขันกีฬาที่เอื้อต่อผู้เดิมพัน” ก่อให้เกิดแรงกดดันต่อผลตอบแทนจากสัญญาแบ่งปันรายได้กับผู้ประกอบการเดิมพัน ผลกระทบของ AI ไม่สามารถสั่นคลอนผลกำไรของ Gentoo ได้ แม้รายได้จะลดลง แต่ Gentoo ยังคงเป็นธุรกิจที่ทำกำไรได้ โดยกำไรสุทธิไตรมาสแรกอยู่ที่ 219,000 ยูโร ซึ่งถือเป็นการพลิกตัวอย่างยิ่งจากที่เคยขาดทุน 2.9 ล้านยูโรในปีก่อน ส่วน EBITDA ยังเพิ่มขึ้นจาก 8.8 ล้านยูโร เป็น 10.5 ล้านยูโร Gentoo Media ก่อตั้งขึ้นในเดือนมิถุนายน ปี 2024 เริ่มต้นเป็นนิติบุคคลอิสระของ GiG Media ซึ่งเดิมเป็นแผนกสื่อและพันธมิตรของบริษัทเทคโนโลยีและโซลูชันด้านเกม Gaming Innovation Group (GiG) ก่อนที่จะถูกแยกออกจากบริษัทแม่และเปลี่ยนชื่อเป็น Gentoo ต่อมา งบการเงินไตรมาสที่ 4 ปี 2024 ของบริษัทแสดงให้เห็นถึงการเริ่มต้นที่น่าประทับใจ โดยรายได้สูงถึง 36 ล้านยูโร อย่างไรก็ตาม ปัญหาเริ่มเกิดขึ้นในปี 2025 จากการเปลี่ยนแปลงระบบค้นหาของ Google ที่กล่าวมาข้างต้นและการแพร่หลายของเนื้อหาที่สร้างด้วย AI ซึ่งส่งผลกระทบต่อธุรกิจ แม้จะยังคงเผชิญกับความท้าทายเหล่านี้ แต่คณะกรรมการบริหารของบริษัทมั่นใจว่าความพยายามในการปรับโครงสร้างองค์กรเริ่มส่งผลกระทบในเชิงบวกต่อผลการดำเนินงานของบริษัทที่จดทะเบียนในตลาดหลักทรัพย์ Nasdaq Stockholm โดยเฉพาะไตรมาสที่ 4 ปี 2025 ซึ่งถูกเรียกว่าเป็น “จุดพลิกโฉม” ของบริษัท อย่างไรก็ตาม ความพยายามในการปรับโครงสร้างองค์กรและตัดต้นทุนเหล่านี้ส่งผลให้ต้องมีการเลิกจ้างพนักงานบางส่วน โดยจำนวนพนักงานลดลงจาก 404 คน เหลือ 292 คน การปิดสำนักงานที่นอร์วิช ประเทศอังกฤษยังส่งผลให้เกิดค่าเสื่อมมูลค่าสินทรัพย์ไม่เกี่ยวกับเงินสด 2.6 ล้านยูโร ในไตรมาสแรกปี 2026 Warrer สรุปว่า “เรายังคงมุ่งเน้นไปที่เป้าหมายสำคัญของปี 2026 ได้แก่ การขับเคลื่อนรายได้ที่มีคุณภาพสูงขึ้น การเสริมสร้างแบรนด์หลัก และการบูรณาการความสามารถที่ขับเคลื่อนด้วย AI ไปทั่วทุกด้านของเนื้อหา ผลิตภัณฑ์ และช่องทางการดึงดูดลูกค้า “เมื่อรวมกับโครงสร้างองค์กรที่มีประสิทธิภาพมากขึ้นและความยืดหยุ่นด้านการเงินที่ดีขึ้น สิ่งเหล่านี้ช่วยให้ Gentoo Media มีฐานที่มั่นในการสร้างมูลค่าในระยะยาว” บทความนี้จัดทำโดยผู้ให้บริการเนื้อหาจากบุคคลที่สาม AsiaGameHub (https://asiagamehub.com/) ไม่ได้ให้การรับประกันหรือการรับรองใดๆ เกี่ยวกับเนื้อหา หมวดหมู่: ข่าวล่าสุด, อัปเดตทั่วไป AsiaGameHub ให้บริการ การกระจายเนื้อหา iGaming แบบเจาะกลุ่มเป้าหมาย สำหรับบริษัทและองค์กร โดยเชื่อมต่อกับสื่อคุณภาพในเอเชียมากกว่า 3,000 แห่ง และอินฟลูเอนเซอร์เฉพาะทางกว่า 80,000 ราย ถือเป็นสะพานหลักสำหรับการกระจายเนื้อหา iGaming คาสิโน และ eSports ทั่วภูมิภาคอาเซียน